Sustainable Development
Clean energy and clean technology, although exalted goals, are becoming increasingly important for business and business strategy.
"Net zero" carbon emissions are already part of the business strategy of the most developed companies.
This means rethinking and changing the business model - how we communicate with end users, how we run our operations, how we develop our products.
Global research shows:
- - Income from sustainable products is growing six times faster than other products
- A large part of consumers will pay more for products that have a positive impact on the environment
Customer
- Customer-centric approach becomes crucial and directs business strategies in 2 directions: Meaningful use and analysis of customer data and development of company organizational culture focused on customer needs
- Omnichannel experience
- Sustainable products and ethical behavior
- Consumers increasingly want to buy brands that are in line with their values
- Online shopping experience will go in the direction of creating a simple and personalized experience, taking care of the protection of consumer privacy
Employees
- Millennials on the rise in the workplace are changing employer expectations and priorities
- More and more people want to work for an organization "with a strong social conscience"
- The way we work is also changing. One in five global employees now works remotely at least occasionally. The hybrid work model lives on
- Organizational structures will become less hierarchical and more fluid
- The days of "living for work" are over, people will value their private time and freedom more and more
- It will be increasingly difficult to attract and retain employees, especially talent
- Diversity is a topic that is already very present, and which will be imperative in the future in companies
